Mobile Site Audit:


Welcome to another mobile website audit! Today we are looking at This website is fascinating in that it operates through direct traffic and newsletter traffic more than organic search. The primary search terms driving traffic are the brand name, so it is well established in its niche.

screenshot of the home page of

If you’re new here, my approach to an initial mobile site audit is to consider myself a first time visitor and react to each aspect of the website’s design and structure as though I’m seeing it for the first time. Most of the time I am, but occasionally I review websites I’ve come across before.

Here’s the video of my mobile audit. Scroll past to see the summary of my findings:

Issues with Mobile Version

  • The archive page lacks images and is not user-friendly, making it difficult to navigate.
  • The website’s sharing function includes outdated social media icons and a printer-friendly version.
  • The call to action to receive daily prophetic emails is not effectively placed, being located near a visual ad.
  • The design of the website is outdated and not user-friendly, with three distracting columns and a need for a responsive theme.
  • The website’s navigation has redundant links, unnecessary options, and is in need of improvement.
  • Daniel suggests reducing the number of links in the navigation and renaming “us” to “about” for clarity.
  • The website lacks a news category and does not tag content by topic, potentially limiting user engagement and organization.
  • The website’s design is outdated and lacks a responsive layout, hindering user experience and potential growth.
  • Daniel recommends implementing a single-column layout and threading ads between posts at set intervals.
  • Updating the website’s look and technology can improve user engagement, loyalty, and overall appeal.
  • The review is part of the “Search Matters” series, and Daniel encourages viewers to return for future website reviews.
  • Daniel provides practical recommendations for improving the website’s design, navigation, and user experience.
  • The review highlights the website’s potential for growth and the importance of modernizing its design and functionality.

About the author

Daniel Dessinger is the founder and chief strategist at Search Matters. He served dozens of local and Fortune 500 clients in SEO and user experience from 2006 to 2012. He has been the tech and SEO behind the popular health and wellness website He's built 40+ websites on the WordPress platform and currently enjoys tinkering with GeneratePress and a host of online tools.

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