google home page

Brian Dean needs no introduction. He’s the hugely popular and widely respected author of Backlinko.com, as well as the co-founder of my new favorite tool, ExplodingTopics.com. And Brian has just published a new study on first page rankings.

Read More

I woke up on April 14th 2020 to a rare email in my inbox from Amazon Associates. Amazon announced a change in affiliate commission percentages across six or seven categories. Two of those categories are the heart of our family business.

Read More

What does the primary entrance to your site look like? It’s a question every blogger must answer. Your decision will shape public perception of your brand. But which approach is better? Static or latest posts?

Read More

I don’t personally know all the designers and developers who are cranking out the hundreds of themes on ThemeForest, but I can tell you on thing about them:  They don’t know how to size a font. 

Read More

Google Analytics doesn’t automatically track and report on which links people use to leave your site. How lame is that? When I worked for a small agency in Dallas, we had this data at our fingertips because we used log-file based analytics instead of GA. There were other upsides to Google Analytics, of course, but

Read More

If you use WP Engine hosting, the normal 301 redirect inside the .htaccess file may yield unpredictable results. I have actually lost quite a few redirects that were somehow erased without my knowledge. Per the WPEngine website, Using .htaccess or redirection plugins will not handle all redirects because they sit on the Apache layer and thus

Read More

I saw a post yesterday on Search Engine Land by Andrew Shotland that got me thinking. It should go without saying, but do you REALLY know that your SEO is affecting your reputation? Every email sent requesting links, every blog comment, and every fake review can come back to bite you in the ass.

Read More

Everyone comes to the Reputation Monitoring party at one stage or another. Maybe you’re a rookie, bumbling around and covering up your mistakes because you don’t know any better. Maybe you’re an empath, getting dirty in the trenches while you ooze sympathy for everyone’s feelings. Perhaps  you’re a veteran, wise enough to know thy enemy

Read More

More than ever, I get the question of “why do you wear a tee shirt with your Twitter username on the back?” Answer: Well, it changes. Today,  I’m at PubCon South and I hate striking up conversations with total strangers.

Read More

Some interactive marketing agencies affect an elitist attitude when taking on new clients. They turn away anyone without proof a six-figure budget.

Read More