How Much Organic Search Traffic Have Websites Lost to AI?

April 14, 2025 by Daniel

The impact of AI tools on websites’ organic search traffic varies significantly across industries and query types. While some websites have experienced notable declines, others have … Read More

How Does Google Know Whether a Blog Post is Original or AI Generated?

April 12, 2025 by Daniel

Google doesn’t directly “detect” AI-generated content in the sense of running an AI detector like a teacher might. Instead, it uses a blend of signals to assess originality, … Read More

How Does Google Know Whether an Image is Unique?

April 10, 2025 by Daniel

Republishing photos from other websites is a signal of low quality to Google algorithms. In the post HCU age, Google rewards unique, individualized content from … Read More

The Beginner’s Checklist for a Technical SEO Audit

April 10, 2025February 5, 2024 by Daniel

If you’re reading this, you own or manage a website that could benefit from technical improvements. As a website creator for the past 18 years, … Read More

Why is a Mobile Website Audit Essential for Your Personal Blog?

February 1, 2024February 1, 2024 by Daniel

Picture this: you’ve poured your heart into creating engaging content for your personal blog. It’s meticulously crafted – every word, image, and layout tailored to reflect your unique perspective. But are all readers experiencing your content in the way you intended? In an era dominated by mobile phone usage, seamless user experiences across different devices has become vital. This is where a mobile website audit comes in.

7 Powerful Tools for an Effective Mobile Website Audit

February 4, 2024January 29, 2024 by Daniel

In today’s smartphone powered economy, conducting an efficient mobile website audit is of vital to ensure that your website is high-functioning, user-friendly, and primed for success. Now more than ever, consumers are relying on their tablets and smartphones to interact with businesses online. Many websites draw 75% or more of all visitors from smartphones. The mobile usability of your website is a key performance indicator worth your attention. There’s no way around it… a systematic mobile website analysis cannot be overemphasized.

Mobile Site Audit: TheDebrief.org

February 1, 2024January 23, 2024 by Daniel

Today we are looking at the mobile version of TheDebrief.org, which is a curated news website focused on several popular but dissimilar niches. A trusted SEO source mentioned this website on X / Twitter in the context of a website that is thriving in organic search.

screenshot of the home page of ElijahList.com

Mobile Site Audit: ElijahList.com

January 29, 2024October 5, 2023 by Daniel

Welcome to another mobile website audit! Today we are looking at ElijahList.com. This website is fascinating in that it operates through direct traffic and newsletter traffic more than organic search. The primary search terms driving traffic are the brand name, so it is well established in its niche.

Screenshot of MyBikeRental.net, the subject of today's mobile site audit

Mobile Site Audit: MyBikeRental.net

January 29, 2024May 29, 2023 by Daniel

Hey, guys. Welcome to SearchMatters.com. My name is Daniel, and today I am reviewing MyBikeRental.net. But before we dive in, I just want to remind you that at SearchMatters.com, I review your website on a mobile device, recording it on video for 10 minutes. I walk through your website as though I am a first time visitor and I give you real time feedback on what the experience is like.

I point out things that are obstacles to me finding information I’m looking for, or obstacles to completing a task, such as subscribing or giving lead gen information or purchasing a product.

What Are the Most Important On-Site Factors for SEO?

May 26, 2023 by Daniel

Your small business website needs to be optimized for search engines like Google and Bing. Each search engine utilizes many algorithms to determine which web page is most deserving of top visibility for a given keyword phrase.

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