7 Powerful Tools for an Effective Mobile Website Audit


In today’s smartphone powered economy, conducting an efficient mobile website audit is of vital to ensure that your website is high-functioning, user-friendly, and primed for success. Now more than ever, consumers are relying on their tablets and smartphones to interact with businesses online. Many websites draw 75% or more of all visitors from smartphones. The mobile usability of your website is a key performance indicator worth your attention. There’s no way around it… a systematic mobile website analysis cannot be overemphasized.

A mobile website audit acts as a diagnostic tool for your site’s health and performance. This audit not only unravels the inconspicuous issues that could be impeding your site’s efficiency but also provides a holistic view of the existing gaps, allowing business owners like you to take informed steps in revamping their mobile websites. From gauging your webpages’ load times to the functionality and user experience, a thorough mobile site assessment reveals almost every intricate detail about your website’s performance.

In addition to inspecting your site’s layout and design, a well-rounded mobile website audit also covers SEO – Search Engine Optimization. SEO optimization is the process of ensuring your website lands on the top pages of search engines like Google by leveraging techniques that speak the search engine’s language. These techniques range from optimizing your site’s content, designing mobile-friendly pages, improving load times, and enhancing the overall user experience.

With the right SEO management and a solid mobile website audit, you can improve your search engine ranking, increase organic traffic, and boost your chances of attracting and retaining potential clients. However, conducting an extensive mobile website audit and optimizing your webpages for SEO would be a daunting task without adequate tools. Thankfully, the market offers a range of powerful tools designed to simplify and optimize these tasks.

Discovering and leveraging these key instruments will aid you immensely in your quest for a more robust, efficient, and consumer-friendly mobile browsing experience. So, let’s explore seven powerful tools that can help you conduct an effective mobile website audit.

Analysis Tools

Google Mobile-Friendly Test

Designed by one of the leading tech giants, the Google Mobile-Friendly Test is a valuable tool for conducting a thorough mobile website analysis. This tool’s primary function is to determine how ‘mobile-friendly’ your website is. It does so by analyzing a number of factors on your site, such as readability, site speed, and usability. If your page is deemed mobile-friendly, you’re already on the right track. If not, you’ll receive suggestions for improvement directly from Google.

In terms of accessibility, the test is entirely free and geared towards all user levels. Due to its direct access to Google’s in-depth insight into performance standards, it’s a fantastic tool for beginners and a staple in the arsenal of an experienced web developer.

The primary benefits of this tool include its price point (free), ease of use, and the credibility of information considering the source. However, the tool’s drawbacks are mainly its lack of comprehensive reporting. The tool will provide you with a simple pass or fail for mobile-friendliness, but the reasons behind the results could be more complicated, requiring further mobile site assessment.


Woorank is a robust digital SEO and website optimization audit tool that provides an in-depth examination of your website’s performance, usability, and SEO standing. The tool’s functionality goes beyond just a mobile interface review; Woorank conducts thorough web performance testing, mobile SEO audits, and even checks the responsiveness of your site design.

While the 14-day free trial allows you to try out Woorank, it has a starting price point of $59.17 per month. However, the cost can be justified by the variety of website audit features it offers and the level of detail in its reporting. Its depth makes it a suitable choice for professionals and business owners with a solid understanding of website elements and performance metrics.

One major advantage of Woorank is that it provides a multi-dimensional view, revealing key insights about the website that potentially affect web rankings like backlinks, mobile site performance, broken links, and social media metrics. However, as a drawback, beginners may find it slightly intimidating due to its comprehensive data sets and high price point if they only require basic reporting.


Renowned as one of the best SEO tools on the internet today, SEMrush provides comprehensive and in-depth mobile website audits with a wide range of features. This tool is geared to help you perfect your mobile SEO, analyze your page load time, and conduct a comprehensive user experience audit. It’s an all-in-one tool that covers all the critical areas of your website, ensuring optimal performance, functionality, and user experience.

SEMrush offers different pricing tiers, with the lowest tier starting at $99.95 per month. While the price may appear steep, considering the profound data and extensive features it offers, it can be rewarding for businesses with a high focus on online presence and traffic. It’s an ideal tool for professionals and larger businesses seeking in-depth SEO and website analysis.

Highlighting SEMrush’s benefits, it offers valuable insights that enable you to devise robust SEO strategies. Its mobile SEO audit provides an in-depth review of your mobile pages’ health, load times, and even user-friendliness, giving you a comprehensive approach to optimizing your mobile website. However, the data and insights can be overwhelming for beginners, and the high price point may not be feasible for smaller businesses or individuals.

Exploration Tools


Alexa, an Amazon subsidiary, is primarily recognized for its global web traffic data and analytics. Its functionality extends to performing a comprehensive mobile website analysis, which allows you to measure the performance of your site from various perspectives. With Alexa, you can assess your site’s load times, explore mobile interface optimization, and perform a detailed web accessibility check.

While Alexa may seem rather sophisticated, the tool has different plans tailored for various user levels. Its basic plan starts at $9.99 per month, making it fairly affordable. Alexa’s interface is user-friendly and intuitive, making it accessible for beginners who are just starting out with website audits.

Alexa’s benefits lie in its competitive analysis features, which provide deep insight into your online competition to optimize your own strategy. It enables you to keep a finger on the pulse of industry trends and performance standards. However, while Alexa performs a thorough mobile website analysis, its SEO-focused features can feel limited compared to other specialized SEO tools.

Moz Local

As the name suggests, Moz Local is a tailor-made tool for optimizing your website’s local search performance. This makes Moz Local incredibly valuable for businesses with a physical presence that heavily rely on local search traffic. The tool takes a user experience audit to a new level by focusing on local visibility, allowing you to enhance your site’s presence right where it matters most.

Moz Local features a starting price point of $129 per year, making it one of the most affordable, high-value tools on this list. Its ease-of-use and specific focus on local optimization make it highly accessible for beginners and small business owners.

The key benefit of Moz Local is its local focus, which is fundamental for businesses striving to increase local visibility. It allows you to manage and enhance your local online presence, monitor reviews, and gain critical insights about your local competition. Its drawback lies in its specialization, as it may not perform as comprehensive a site performance evaluation as other more universally-focused SEO tools.


Ahrefs is widely known and appreciated in the digital marketing world for its vast keyword index and in-depth backlink analysis features. In addition to keyword research and backlink profiling, Ahrefs aids in an elaborate mobile website audit. Whether you need a mobile site assessment, site speed test, or a mobile SEO audit, Ahrefs has got you covered.

Ahrefs offers a 7-day trial for only $7, and its paid plans start at $99 per month. While this might seem steep for beginners, the amount of intricate data and analysis provided makes it worthwhile for SEO professionals and larger organizations.

The benefits of Ahrefs include its comprehensive repository of backlink data, competitive analysis features, and detailed website audits. It’s an all-in-one tool for any SEO specialist looking to take website audits to the next level. However, beginners could find it overwhelming due to the extensive range of features and data, and the pricing might not be as accessible for businesses with tighter budgets.

Examination Tools

Pingdom Speed Test

Pingdom Speed Test is a go-to tool for assessing site speed and conducting a broader website optimization audit. Recognizing that site speed is a critical factor for both SEO and user experience, Pingdom provides detailed insights into your website’s load times and gives recommendations for improvements.

Pingdom offers a 14-day free trial for beginners, with prices starting at $10 per month for its basic plan. With its user-friendly interface, straightforward results, and useful suggestions, Pingdom is great for beginners venturing into the domain of site performance evaluation.

The benefits of Pingdom lie in its in-depth reporting on load times and site-rendering speed, which can significantly contribute to improving your website’s user experience and SEO rankings. However, it’s worth noting that while valuable, Pingdom’s results center primarily on site speed and performance attributes. Users seeking a more comprehensive SEO analysis might need to couple Pingdom with additional SEO auditing tools.


GTmetrix like Pingdom, is a renowned tool for its capabilities in webpage performance analysis and optimization. In particular, GTmetrix is excellent for site speed tests, mobile site functionality reviews, and webpage usability checks.

The tool is reasonably user-friendly, making it suitable for beginners. With both free and paid versions available, GTmetrix has options suited to varying needs and budgets. The pricing for the paid versions starts from $14.95 per month.

The primary benefit of GTmetrix is its exhaustive report broken down into five sections: PageSpeed, YSlow, Waterfall, Timings, and Video. These comprehensive findings offer a detailed understanding of areas driving site speed and overall performance. However, like Pingdom, GTmetrix is primarily centered on performance insights, meaning that those seeking a comprehensive SEO audit may need to supplement it with other tools.


Often lauded for its in-depth insights, WebPageTest is a free tool equipped to perform extensive web performance testing. The tool provides a multi-step view of your site’s performance, offers a comprehensive site speed test, and gives highly detailed information about your mobile page load time—which can be crucial in identifying and resolving bottlenecks.

What makes WebPageTest stand out is its ability to test website performance from a variety of locations and using different browsers. This free tool is accessible for beginners, but its extensive report might require some understanding of web performance metrics.

With WebPageTest, users can identify problems related to site speed, mobile interface, and even conduct a partial user experience audit. Its benefit is the detailed information, multiple testing locations, and the fact it’s free to use. However, some users may find the information a little too detailed if they’re primarily interested in just basic site metrics.

Securing Superior Mobile Web Performance with Audit Tools

As we navigate further into the digital era, it is absolutely critical for businesses and organizations to ensure their websites are mobile-friendly. Mobile websites don’t just serve as a digital storefront; they have evolved to become crucial elements in determining business success. One key factor that can significantly influence both user experience and search engine visibility is website performance. That’s where robust audit tools come into play. By performing a comprehensive mobile website analysis, these tools can help you optimize for the best performance—ultimately improving user engagement, retention, and conversion rate.

From conducting an in-depth site performance evaluation to checking webpage usability, these tools offer a 360-degree mobile site assessment. Their functionalities range from website optimization audit to web performance testing, mobile interface review, site speed test, mobile SEO audit, user experience audit, and even responsive design testing. Each tool we’ve examined offers a unique perspective and set of features, providing a wide array of options for businesses looking to improve their mobile website performance.

In selecting the right tool, considering your specific needs and budget is vital. For example, if site speed is your main concern, tools like Pingdom Speed Test, GTmetrix, or WebPageTest excel in providing detailed insight about load times. Meanwhile, if a comprehensive SEO audit is what you’re after, tools like SEMrush, Woorank, or Ahrefs offer a broader mobile SEO audit.

Remember, the optimal tool is one that seamlessly aligns with your specific requirements. Assessing your needs, understanding the strengths of these tools, and making sure they fit within your budget is the optimal way to enhance your mobile website’s performance and overall user experience. At the end of the day, investing in reliable audit tools can be the strategic move that propels your online business towards success.

About the author

Daniel Dessinger is the founder and chief strategist at Search Matters. He served dozens of local and Fortune 500 clients in SEO and user experience from 2006 to 2012. He has been the tech and SEO behind the popular health and wellness website Mommypotamus.com. He's built 40+ websites on the WordPress platform and currently enjoys tinkering with GeneratePress and a host of online tools.

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