In 2023, 63% of Google searches were performed on mobile devices. That’s how people ask questions and look for information with no other place to start.
78% of people use social media platforms exclusively on their mobile device. And that’s where people we know share recommendations and warnings and links to other websites.
Google itself now focuses web crawling on mobile versions of websites to index its search engine.
Your mobile website is what drives subscriptions, leads, and sales.
On the flip side, your mobile website is also what hinders subscriptions, leads, and sales. It all depends on how people experience your brand when they visit your website on their phone.
Three facts about how your website affects conversions.
I’m going to give you THREE basic facts about your website.
Short attention spans matter
First, some percentage of your website’s visitors bail after just a few seconds, never becoming customers or even reaching out to ask clarifying questions. WHY? Because they don’t see what they want fast enough to stick around and learn more.
Makes sense, right? Let’s keep going.
Websites can slow or hinder conversions without your knowledge
Second, most website owners turn first to SEO and advertising to drive more visitors to their sites, ignoring the fact that 30% to 50% of visitors bail without ever learning whether your business does what they need. WHY? Because they don’t know how to fix what’s broken in their process, so they throw more people at the website to increase sales, subscriptions, and leads.
Still with me? One more important thing to cover…
Optimize user experience to save money and make money
Third, auditing your website for user experience and conversion flow empowers you to convert the highest percentage of visitors possible and reduces your need for a massive influx of new visitors. It’s cheaper to keep the visitors you already have than to acquire more visitors to replace them.
That’s where I come in.
I’ve been testing and optimizing websites, copy, and messaging since 2006. Give me ten minutes on your site, and I’ll give you 3-5 immediate opportunities for improvement. Improvements lead to better user experience, more leads, more subscriptions, and more sales. I mean, if that kind of thing appeals to you.