Did you know that facts alone aren’t all that interesting? The biggest mistake people make on their company website is describing facts from the company’s perspective, rather than the customer’s.
The customer comes from a very different perspective. It’s crucial to know their needs and to speak their language. Building rapport goes a long way toward closing the deal, whether that’s a sale, an appointment, a lead generated, or a subscription form.
People want to connect, and they want to feel connected. If you do the legwork, you will be rewarded.
If you’d like to know more about engaging your ideal customer, take a look at our Usability Plus site audit.