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SEO

How to Properly Use Redirects with WP Engine Hosting

If you use WP Engine hosting, the normal 301 redirect inside the .htaccess file may yield unpredictable results. I have actually lost quite a few redirects that were somehow erased without my knowledge. Per the WPEngine website, Using .htaccess or redirection plugins will not handle all redirects because they sit on the Apache layer and thus […]

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SEO

Your SEO Is Either Building Or Destroying Your Online Reputation

I saw a post yesterday on Search Engine Land by Andrew Shotland that got me thinking. It should go without saying, but do you REALLY know that your SEO is affecting your reputation? Every email sent requesting links, every blog comment, and every fake review can come back to bite you in the ass.

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SEO

Four Levels of Reputation Monitoring Expertise

Everyone comes to the Reputation Monitoring party at one stage or another. Maybe you’re a rookie, bumbling around and covering up your mistakes because you don’t know any better. Maybe you’re an empath, getting dirty in the trenches while you ooze sympathy for everyone’s feelings. Perhaps  you’re a veteran, wise enough to know thy enemy […]

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SEO

Sitting Here at PubCon South

More than ever, I get the question of “why do you wear a tee shirt with your Twitter username on the back?” Answer: Well, it changes. Today,  I’m at PubCon South and I hate striking up conversations with total strangers.

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SEO

Some SEO Is Better than Nothing

Some interactive marketing agencies affect an elitist attitude when taking on new clients. They turn away anyone without proof a six-figure budget.

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SEO

SEO Myth 1.5

It surprised me to hear that one or two people found and responded to my article, “Breaking SEO Myths Part One: The SEO Expert”. You can imagine my surprise when, after ten months of having published this, I suddenly receive several email and blog responses on the topic. I’ve asked a couple non-SEO people to read both my […]

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SEO

SEO and The Great Conversation

Some days I wonder how I get from point A to point B without tripping over my own feet. Other days it seems the world is my oyster. Then there are days when I’d rather be a cat… don’t ask. This, however, is not one of those days. What does that mean exactly? I honestly […]

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SEO

Breaking SEO Myths Part One: The SEO Expert

Could there be another industry more inflated by ego, misinformation, and repetition than search engine optimization? Perhaps there are a few others out there, but not many. But what else can one expect from an unregulated industry? There’s no FCC, FTC, FEC, FMC, FERC, HIPAA, ATF, SEC, FAA or any other acronym’d agency standardizing legitimate […]